Brand
The Kyzin brand
Logos, colours and type for writing about Kyzin, and the few rules that keep them recognisable.
One small win at a time
The name comes from kaizen: getting a little better every day. The spark, a single dot, stands for one small win. It dots the i in kyzin and the last letter of كايزن, and the K in the mark throws it.
Logo
Use the files as they are
Each logo comes in a version for light backgrounds and a white one for dark or violet backgrounds.
Mark
On light On dark App icon
On light On dark Lockup
On light On dark Arabic lockup
On light On dark Wordmark
On light On dark Arabic wordmark
On light On dark
Keep it recognisable
- Leave clear space of at least twice the spark's width on every side.
- Keep the mark at 16 px or larger, and the wordmark at least 72 px wide.
- Only the spark changes colour: violet on light backgrounds, lime on dark or violet ones.
- Don't stretch, rotate or redraw the logo, add shadows, glows or gradients, or move the spark.
Colour
Violet Spark
One palette for light and dark. Every text colour stays readable at a contrast of 4.5:1 or more.
On light backgrounds, lime is decoration only, never text.
Type
Three families
Small steps. Big life.
Headlines
Bricolage Grotesque, extra bold and set tight.
0123456789
Text and numbers
Inter, with tabular figures for money.
خطوات صغيرة. حياة أكبر.
Arabic
Readex Pro for text. The Arabic wordmark is drawn from Alexandria.
Voice
Plain, warm and true
| Write | Not |
|---|---|
| Budget shared with Sara. | Collaboration enabled. |
| Start again today. | You broke your streak. |
| Real numbers from the product's own rules. | Invented stats, user counts or ratings. |
| Arabic written natively. | Word-for-word translation. |
ZLNON
A ZLNON product
Kyzin is made by ZLNON, a software studio in Doha, Qatar. ZLNON's own brand is minimal and stays separate: its wordmark appears next to Kyzin in black or white only, never recoloured.
Questions about the brand, or press requests: hello@kyzin.app